Affiliate Program

We run a straightforward affiliate programme for All Right that welcomes publishers, streamers, affiliates and marketing partners looking to monetise UK-facing traffic. We aim to build practical, long-term partnerships by providing clear tracking, flexible commercial models and hands-on support so partners can focus on promotion and growth.

Programme purpose

Our affiliate programme is designed to connect marketing partners with a regulated, UK-facing online casino and sportsbook offering. We work with content creators, comparison sites, streamers and paid channels to drive quality traffic while ensuring transparent terms and a commercial approach that fits a range of traffic types.

Partnership benefits

Partners get access to localised marketing assets and a dedicated point of contact to discuss campaigns and optimisation. We provide a range of creative formats and landing options suited to desktop and mobile audiences, plus support for streamers and publishers who need bespoke assets or tracking setups.

Commission structure

We offer several commercial models to accommodate different partner goals - including revenue share, cost-per-acquisition (CPA) and hybrid arrangements. Specific rates are agreed individually and may vary by market, traffic quality and campaign type. Commission payments and reporting are handled transparently and can be discussed during onboarding.

Tracking and reporting transparency

All trafficked activity is tracked via secure links and a partner dashboard giving access to joins, conversions and campaign performance. We provide clear reporting so partners can verify traffic quality and optimise creative and placement. Where needed, we work with partners to implement server-to-server or pixel tracking for greater reliability.

Marketing tools and support

Partners receive a toolkit that typically includes tracking links, banners, landing pages and creative templates localised for UK audiences. Our account team can help with placement suggestions, A/B testing ideas and content guidance for streamers and publishers. We also supply seasonal creatives when campaigns or events are agreed.

Long-term cooperation

We prioritise lasting relationships and regular performance reviews. High-performing partners may be considered for exclusive campaigns, customised terms or seasonal incentives. Our aim is to grow together by sharing data, testing approaches and adapting commercial models to match evolving traffic and audience behaviour.

How to apply

If you represent a site, channel or agency and want to discuss partnership opportunities, contact our affiliate team to start a conversation about targeting, creative requirements and commercial options. We welcome both established networks and individual content creators working in the UK market.